About – Studio Eksaat

Building meaningful brands through strategy and design

Fifteen years of Design Practice across disciplines and sectors

Studio Eksaat is an independent strategy and design practice based in New Delhi.

For over fifteen years, we have partnered with founders, organisations, and institutions to build brands that are thoughtful, distinctive, and designed to endure. Our work spans strategy, identity, packaging, publications, digital experiences, and spatial design across healthcare, education, hospitality, food and beverage, consumer brands, arts and culture, wellness, and the social impact sector.

We believe that meaningful design begins long before anything is visual. Every project starts with understanding the people, purpose, and systems behind a brand, allowing us to create work that is clear, relevant, and built for longevity. Rather than following trends, we develop design systems that grow with organisations over time.

How we Work

01 UNDERSTAND

Every project begins with listening. We immerse ourselves in your business, market, audience, and ambitions to uncover opportunities that others often overlook. By questioning assumptions and understanding context, we build a strong strategic foundation for everything that follows.

Research

Stakeholder Interviews

Market Analysis

Strategic Discovery

02 DEFINE

With a clear understanding in place, we shape the brand's strategic direction. Together, we define its purpose, positioning, personality, and the role it will play in people's lives, creating a clear framework for future decisions.

Positioning
Brand Architecture
Core Narrative
Messaging

03 DESIGN

Strategy becomes tangible through design. We create visual identities, packaging, publications, digital experiences, and communication systems that express the brand consistently across every touchpoint while remaining flexible enough to evolve.

Identity
Packaging
Digital
Communication

04 BUILD

A strong brand is only as effective as its implementation. We develop systems, guidelines, templates, and assets that make it easy to apply the brand consistently across teams, platforms, and future growth.

Templates
Brand Guidelines
Design Systems
Rollout Support

05 GROW

Our work doesn't end at launch. We believe in long-term partnerships, supporting brands as they grow, evolve, and respond to new opportunities through ongoing strategy, design, and refinement.

Long-term Partnership
Iteration
Brand Evolution
Creative Support

We are multidisciplinary & work across sectors.

Our services are tailored and customised for each project.

StartUps & Brands

Brand Strategy

Brand Identity

Brand Systems Design

Illustration

Packaging

Website

Photography

Socials System Design

Development Sector

Design Strategy

Visual Language

Identity Design

Publication

Website

Events

Hospitality & F&B

Naming & Identity

Concept

Visual Language

Interiors & Graphics

Space Design

Brand Extensions

FMCG

Concept & Strategy

Brand Identity

Brand Systems Design

Illustration

Packaging

Website

Photography

Socials System Design

Who we work with

The Founders

Dhritiman Deb Pillai

Branding Director

Identity · Typography · Design Systems

Dhritiman specialises in identity systems, typography, and brand architecture, creating visual languages that are both distinctive and enduring. With a background in furniture and interior design, he approaches branding as a system—balancing precision, craft, and functionality to build identities that remain consistent across every touchpoint while adapting to future growth.

Samira Gupta

Creative Director

Strategy · Research · Storytelling

Samira is a strategist, designer, published author, and educator with over two decades of experience helping organisations uncover their core narrative and translate it into meaningful brands. Her practice bridges research, communication, and visual thinking, bringing clarity to complex ideas through strategy-led design. Alongside Studio Eksaat, she continues to explore storytelling, material, and craft through her writing, Naqab, and Ruh Rituals, believing that making remains one of the most powerful ways to think and create.

LINKEDIN SUBSTACK NAQAB RUH RITUALS

The Team

Merline Jacob

Design & Illustration

Bhavika Bhatia

Design & Illustration

Preity Galani

Design & Illustration

Anando Patra

Studio Manager

Awards & Recognitions

Kyoorius Design Awards / In Book Winners

2017
In Book Winner for Branding and Identity / Visual Identity Scheme for Startups
Typsy Crow, New Delhi

In Book Winner for Branding and Identity / Logo Design
Typsy Crow, New Delhi

2016
In Book Winner for Branding and Identity / Visual Identity Scheme for Startups
Bueno Kitchen, New Delhi

In Book Winner for Design for Communication / Applied Graphics
Khoj International Artists’ Association, New Delhi

2015
In Book Winner for Branding and Identity / Visual Identity Scheme for Startups
La Bodega, Khan Market, New Delhi

2014
In Book Winner for Design for Books / Complete Books
One Bedroom, Hall & Kitchen

Kyoorius Design Awards | First List

2023
Shortlisted for Branding and Identity / Visual Identity Scheme for Startups
Punnya, Dehradun

Shortlisted for Branding and Identity / Logo Design
Kindling Pictures, Mumbai

A 17 Chittaranjan Park

New Delhi 110019

Enquiries

samira@studioeksaat.com

Internships

info@studioeksaat.com

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