Punnya
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Strategy & Concept, Identity, Visual Language, Website Design & Illustrations
Year: 2023
A brand strategy and visual identity for Punnya The Experiential School, developed around the philosophy of Punnya - that which is auspicious, beautiful, and good. Beginning with a strategic exploration of the school's vision, values, and educational approach, the concept was built around the belief that awareness, empathy, and kindness are practices that begin in childhood. This thinking formed the foundation of a visual identity that reflects a learning environment shaped by mindfulness, curiosity, and human connection.
Through thoughtful typography, playful visual elements, and an approachable graphic language, the identity translates Punnya's experiential approach to education into a cohesive brand system. The result is a visual language that embodies the idea that our actions and interactions shape who we become - capturing the school's values with warmth, optimism, and a deep sense of purpose.
Services
Strategy & Concept
Identity
Website Design
Illustrations
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A 17 Chittaranjan Park
New Delhi 110019
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Enquiries
samira@studioeksaat.com
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Internships
info@studioeksaat.com
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