Yummy Valley

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Concept, Strategy, Packaging & Illustration

Year: 2022/23

A complete brand concept, visual identity, illustration system, and packaging design for Yummy Valley, built around the playful idea that every child turns into a little monster when they're hungry. This tongue-in-cheek insight became the foundation of the brand, inspiring a cast of lovable monster characters, each representing a different product or ingredient. Alongside the custom illustration style, the project included developing the colour palette, typography, logo, and a scalable packaging system that transformed healthy food into an engaging world that children could instantly connect with.

The visual language was later extended to the Millet Mojo snacking range through a new concept centred on adventure and exploration. Each pack became a different destination - holidays, road trips, camping, beaches, mountains, and everyday journeys - reinforcing the idea that wherever life takes you, there's a wholesome snack ready to come along. Together, the two systems created a flexible brand world that balances playful storytelling with clear communication, making nutritious food feel joyful, memorable, and full of character.

Services

Concept & Strategy

Packaging Design

Illustration

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A 17 Chittaranjan Park

New Delhi 110019

Enquiries

samira@studioeksaat.com

Internships

info@studioeksaat.com

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