Kapiva – Studio Eksaat

Kapiva

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Brand Strategy, Architecture & Packaging Design System

Year: 2021 - 2025

Over a four-year partnership with Kapiva, we developed a comprehensive brand and packaging system that helped position the brand at the forefront of modern Ayurvedic wellness. From identity design and packaging architecture to a distinctive illustration style drawn entirely by hand, every element was created to bring clarity, consistency, and strong shelf presence across an expanding product portfolio. The visual language balances the richness of traditional Ayurveda with a sharp contemporary sensibility, creating a system that feels credible, recognisable, and built for scale across retail and digital platforms.

Services

Brand Strategy

Packaging Design

Retail Store Concept

Website

Illustrations