Learning Matters

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Strategy, Identity, Brand Visual language, Website, & Collaterals

Year: 2022 - 2023

Learning Matters is an Early Years School in Delhi with a focus on play based and child led learning. Our brief was to capture the spirit of the school, its pedagogy and approach to education in the brand logo, colours and visual language.

The logo and branding for Learning Matters is inspired by the humble Garden – a self sustaining ecosystem of learning and teaching. A child’s first experience of the outdoors is in a garden, amongst plants, trees, flowers and shrubbery. The logo is derived from everything that children see, hear, feel, smell and absorb while in a garden. Shapes, textures, patterns and compositions are the first level of information for children. As they begin to visit the garden more often, their interaction increases and evolves. They notice changes in weather, the diversity of wild and manicured things, little beings, birds, insects and animals. They pick up fallen leaves and twigs and learn to create their own art. The Garden is inclusive, warm, welcoming, ever evolving, ever changing and yet asteady sanctuary to those who seek it – much like Learning Matters.

Services

Strategy

Identity

Visual Language

Website

Brand Collaterals

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A 17 Chittaranjan Park

New Delhi 110019

Enquiries

samira@studioeksaat.com

Internships

info@studioeksaat.com

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