Zoobrew Beer

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Identity, Packaging & Illustration

Year: 2023

A complete brand concept, visual identity, and packaging design system for Zoobrew, an artisanal brewery based in Dehradun, Uttarakhand. The concept reimagines the brewery as a playful, deconstructed world, where the brewing process, ingredients, and machinery are transformed into an expressive visual language full of character and surprise. Through bold illustrations, distinctive typography, and imaginative packaging, each beer becomes part of a larger narrative while remaining recognisably Zoobrew. The result is a cohesive brand system that celebrates the craft of brewing with wit, personality, and a strong presence across packaging, retail, and brand communication.

Services

Concept & Identity

Packaging

Illustration

Process & Concepts

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A 17 Chittaranjan Park

New Delhi 110019

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Enquiries

samira@studioeksaat.com

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Internships

info@studioeksaat.com

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