Uzzuri - Deli & Bar

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Concept, Identity, Visual Language, Photography, Illustrations & Interior Graphics

Year: 2015

A complete turnkey branding project for Uzzuri, encompassing strategy, concept development, visual identity, packaging, photography, illustration, signage, interior graphics, and the overall brand experience. The concept was built around the idea that the best way to discover a city is on foot, encouraging guests to explore the neighbourhood beyond the café. Using latitude and longitude as the foundation of the visual language, the identity introduced nearby landmarks, streets, and places of interest, transforming the brand into a guide to the locality. Designed as a scalable system, the concept could be adapted to any city in India, allowing each Uzzuri location to celebrate its own neighbourhood while maintaining a consistent and recognisable brand experience.

Services

Concept

Identity Design

Photography

Illustrations

Interior Graphics

Prints