Thavi
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Branding, Identity, Packaging Design & Illustrations
Year: 2026
A packaging design project that reimagines traditional Indian pickles for a contemporary audience. Drawing inspiration from the raw, imperfect, and handcrafted nature of homemade pickles, the visual identity combines expressive lino-cut illustrations, bold typography, and vibrant colour fields to create a brand that feels authentic, energetic, and distinctly Indian. The resulting system balances heritage and modernity, translating flavour, craft, and character into a cohesive range with strong shelf presence.
Services
Branding
Identity
Packaging
Illustrations
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A 17 Chittaranjan Park
New Delhi 110019
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Enquiries
samira@studioeksaat.com
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Internships
info@studioeksaat.com
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