Mrs Mage

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Identity & Character Design

Year: 2017

A complete brand concept and identity for Mrs Mage, built around the character of a well-travelled woman whose curiosity is shaped by the places she explores, the people she meets, and the food she discovers along the way. Mrs Mage became the heart of the brand - a playful, ever-moving character whose basket is constantly filled with ingredients, stories, and flavours gathered from her travels.

The project encompassed the logo, character design, visual language, packaging, menus, environmental graphics, and restaurant collaterals, creating a cohesive brand world that could evolve through new destinations and narratives. With expressive illustrations, bold colour, and a sense of movement woven throughout, the identity captures the spirit of exploration, transforming the brasserie into a place where every meal feels like the beginning of a new journey.

Services

Identity Design

Character Design

Illustration

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A 17 Chittaranjan Park

New Delhi 110019

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samira@studioeksaat.com

Internships

info@studioeksaat.com

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