Susegado – St. Regis, Goa

Susegado - St. Regis, Goa

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Identity, Visual Language & Illustrations

Year: 2023

The concept and visual identity for Susegado was inspired by the relaxed spirit and quiet charm of Goan living. Rooted in the idea of susegado as a state of ease and unhurried comfort, the visual language balances warmth, elegance, and coastal simplicity through understated typography, organic forms, and a refined graphic system. Hand-painted colour swatches were created specifically for the project and later scanned to form an abstract landscape of rolling ocean waves, introducing a tactile, handcrafted quality that echoes the rhythm and movement of the Goan coastline.

Through the thoughtful use of colour, texture, and composition, the identity reflects the restaurant's laid-back ambience and contemporary interpretation of Goan cuisine while creating a cohesive and immersive dining experience. The resulting system captures a sense of effortless sophistication, allowing the food, atmosphere, and cultural essence of Goa to remain at the heart of the brand experience.

Services

Concept & Identity

Visual Language

Illustrations

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New Delhi 110019

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