Photography | Key Insights | Branding | Design Language
Anveshaa is the first national platform of grassroots women entrepreneurs from resource poor communities of rural and urban India. It has been envisioned as the country’s largest professional association of women entrepreneurs who lead and manage businesses in emerging and informal markets.
Studio Eksaat travelled to the field to meet leading grassroots women entrepreneurs from two organizations –
Swayam Shikshan Prayog in Maharashtra / Udyoginig in Jharkhand.
The design and branding was an outcome of a series of interviews and conversations with these women. Key insights were used with photographs to effectively communicate their resilience, strength and courage in the face of adversity. Our attempt is to highlight the success, leadership and innovative thinking of these women in areas where opportunities are few and far between.